Media Planning · Industry Benchmarks

What does a winning media plan look like in your industry?

Channel mix, CPM rates, funnel splits, audience profiles, and strategic benchmarks — for 15 industries across Southeast Asia, Australia, Japan, and India.

📊 15 industries🌏 6 markets📡 Updated annually👥 Audience profiles included
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Consumer & Retail

Consumer Electronics

Philippines

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Consumer Electronics

Singapore

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Consumer Electronics

Australia

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FMCG / CPG

Philippines

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FMCG / CPG

Singapore

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FMCG / CPG

Australia

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Beauty & Personal Care

Philippines

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Beauty & Personal Care

Singapore

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Beauty & Personal Care

Australia

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Fashion & Apparel

Philippines

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Fashion & Apparel

Singapore

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Fashion & Apparel

Australia

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Retail & E-commerce

Philippines

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Retail & E-commerce

Singapore

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Retail & E-commerce

Australia

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Food & Beverage

Philippines

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Food & Beverage

Singapore

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Food & Beverage

Australia

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Luxury Goods

Philippines

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Luxury Goods

Singapore

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Luxury Goods

Australia

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Technology & Digital

Gaming

Philippines

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Gaming

Singapore

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Gaming

Australia

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B2B / SaaS

Philippines

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B2B / SaaS

Singapore

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B2B / SaaS

Australia

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Telecommunications

Philippines

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Telecommunications

Singapore

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Telecommunications

Australia

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Services & Finance

Financial Services

Philippines

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Financial Services

Singapore

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Financial Services

Australia

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Healthcare

Philippines

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Healthcare

Singapore

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Healthcare

Australia

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Education

Philippines

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Education

Singapore

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Education

Australia

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Travel & Hospitality

Philippines

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Travel & Hospitality

Singapore

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Travel & Hospitality

Australia

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Automotive

Automotive

Philippines

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Automotive

Singapore

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Automotive

Australia

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See how your media plan compares

Upload your media plan and get scored against these industry benchmarks — with actionable recommendations.