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Any format — agency templates, spreadsheets, CSVs.
Industry norms, competitor share of search, seasonal calendar for your region.
5-dimension score, pre-flight flags, and a specific reallocation prescription.
15 industries. 35+ markets. Your Flighting score isn't judged against generic global norms — it's measured against what actually works for your category, in your market, at this time of year.
CNY in Singapore, Eid in Indonesia, Diwali in India — all built in.
Pre-flight catches critical issues before your CMO sees the plan. The Recommended Reallocation table gives you specific moves: from which channel, to which channel, how much, and why.
Not “consider increasing digital” — actual numbers with expected score impact.
Share of Search tracks brand salience across 6 months of Google data. Brand news monitors competitor narrative momentum.
The Weekly Competitive Brief lands every Monday — whether or not you have a plan to submit.
Upload 52+ weeks of spend and outcome data. Get statistically rigorous channel attribution — how much revenue did each channel actually drive? Powered by Google's Meridian and PyMC-Marketing. Uncertainty intervals included. No data science team required.
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Everything a marketing manager needs.
For teams running multiple markets.
White-label intelligence for your clients.
Every user who closes the loop — sharing post-campaign actuals — makes the benchmarks sharper for everyone. We're building the only cross-market, cross-category dataset linking media plan quality to real outcomes.
That's not something you can buy from Nielsen.
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